Product Design
Dremel
A quick project redesigning a classic Dremel.
Final SolidWorks model of the shell.
CaptivCo
A team project with the assignment to create a hiking backpack within the identity of a given brand.
CaptivCo is a new brand that is known for producing wooden lens caps.
Market Research
*Captiv is currently aiming at 20-30 year old women
*Captiv generally does not have a specific target market
*Many hiking bags have an external frame
*Most have hip straps which help transfer the load off your back are fairly essential
*Many bags have lots of external pockets, look busy
*A more minimalistic style may fit Captiv’s aesthetic better
Stakeholder Needs
Create a short photography trip experience
Climate and weather
Brand identity
The bag would be modular, to be convenient for both long and short trips.
A teammate of mine designed a photography bag that would zip into the side of the backpack.
